The Complete StartupPitch Deck Guide

Company introduction and contact information

Key Elements:

Avoid:

• Too much text
• Unprofessional design
• Missing contact info

Define the pain point your startup solves

Key Elements:

Avoid:

• Vague problem definition
• No market validation
• Too many problems listed

Present your unique approach to solving the problem

Key Elements:

Avoid:

• Feature overload
• No clear differentiation
• Technical jargon

Demonstrate the size and potential of your market

Key Elements:

Avoid:

• Unrealistic market size
• Top-down only analysis
• No addressable market

Show your product in action

Key Elements:

Avoid:

• Technical difficulties
• Too long demo
• No clear value demonstration

Prove market validation and growth

Key Elements:

Avoid:

• Vanity metrics only
• No growth story
• Outdated information

Explain how you make money

Key Elements:

Avoid:

• Complex revenue model
• No unit economics
• Unrealistic assumptions

Position against competitive landscape

Key Elements:

Avoid:

• Claiming no competition
• Weak differentiation
• Underestimating competitors

Showcase leadership and key team members

Key Elements:

Avoid:

• Too many team members
• Irrelevant experience
• No domain expertise

Present financial forecast and milestones

Key Elements:

Avoid:

• Hockey stick projections
• No supporting assumptions
• Unrealistic growth

Specify funding amount and use of funds

Key Elements:

Avoid:

• Vague funding amount
• No clear use of funds
• Unrealistic timeline

Call to action and contact information

Key Elements:

Avoid:

• Weak closing
• No clear next steps
• Missing contact info